SMITH, D. I.; YAKUVE, C. A.; O’BRIAN, B. C. How Retail Industry Can Leverage Social Media Analytics to Drive Consumer Loyalty. International Journal of Data Science and Advanced Analytics, [S. l.], v. 4, n. 1, p. 98–105, 2022. DOI: 10.69511/ijdsaa.v4i4.99. Disponível em: https://ijdsaa.com/index.php/welcome/article/view/99. Acesso em: 14 may. 2026.