How Retail Industry Can Leverage Social Media Analytics to Drive Consumer Loyalty

Abstract

Social media has turned into a part of living for a bigger part of individuals worldwide. Companies also are using it, to easily and instantly produce as well as share info with the buyers and get gained from this seamless interaction. As a consequence of the increased both social networking platforms as well as subscribers, the want to monitor, extract, analyse and report the information being developed on these platforms has additionally increased for all the Businesses. Existing labor identifies the social media analytics progression as well as online list application; it identifies the various phases of the SMA procedure with the integration of theirs on the online list approach, difficulties, and options. SMA metrics for customer life cycle are talked about. A comparative analysis continues to be offered for various SMA programs to determine the utility of theirs to the internet retail.