International Journal of Data Science and Advanced Analytics http://ijdsaa.com/index.php/welcome <p> </p> <p>The International Journal of Data Science and Advanced Analytics (IJDSAA) (ISSN:<br />2563-4429) is an artificial intelligence (AI)-based interdisciplinary journal that was<br />established in 2019 by the<a href="https://dese.org.uk/esystems-engineering-society/" target="_blank" rel="noopener"> eSystem Engineering Society (eSES)</a>, a UK-based non-<br />profit organisation founded in 2007 and <a href="https://auib.edu.iq/">American University Of Iraq Baghdad</a>.<br />IJDSAA serves as a platform for researchers, practitioners, and academics to share<br />their knowledge and advancements in the field of data science and advanced<br />analytics. The journal's scope encompasses a wide range of topics and applications<br />in multidisciplinary and interdisciplinary fields related to AI and machine learning<br />(ML).<br />The key aim of IJDSAA is to contribute to the advancement of data science and<br />promote the practical applications of advanced ML analytics techniques across<br />various disciplines bringing together interdisciplinary collaborations. The journal<br />welcomes submissions that explore theoretical knowledge, innovative<br />methodologies, statistical analysis, data mining, computational intelligence,<br />advanced analytics, big data analytics, predictive modelling, optimisation techniques,<br />and data visualisation.<br />The scope of IJDSAA extends to interdisciplinary research, encouraging studies that<br />bridge the gap between data science and other fields such as business, economics,<br />finance, healthcare and medicine, robotics engineering, environmental, and social<br />sciences.<br />IJDSAA places emphasis on publishing original research articles, review papers,<br />case studies, and technical notes of high academic quality. The journal follows a<br />rigorous peer-review process, ensuring the validity, relevance, and quality of the<br />published works.<br />As an open-access journal, IJDSAA provides free and unrestricted access to its<br />published content, ensuring that the research it publishes is available to a global<br />audience. Thus, it is open to all disciplines promoting leading knowledge and<br />research exchange among scholars. For more info <a style="background-color: #ffffff;" href="https://ijdsaa.com/index.php/welcome/about">visit here.</a></p> eSystem Engineering Society, UK en-US International Journal of Data Science and Advanced Analytics 2563-4429 <p><a href="http://creativecommons.org/licenses/by-nc/4.0/" rel="license"><img style="border-width: 0;" src="https://i.creativecommons.org/l/by-nc/4.0/88x31.png" alt="Creative Commons License"></a><br>International Journal of Data Science and Advanced Analytics (IJDSAA) is licensed under a <a href="http://creativecommons.org/licenses/by-nc/4.0/" rel="license">Creative Commons Attribution-NonCommercial 4.0 International License</a>. This license allows users to copy, distribute and transmit an article, adapt the article as long as the author is attributed and the article is not used for commercial purposes.</p> <p>The author(s) confirms</p> <ul> <li class="show">The manuscript submission has not been previously published, nor is it before another journal for consideration (or an explanation has been provided in Comments to the Editor).</li> <li class="show">The published materials used in the manuscript were obtained permission for reproduction. (if any)</li> </ul> Air Quality Transformation in Twelve Major Cities during Covid-19 Lockdowns: A Global Assessment http://ijdsaa.com/index.php/welcome/article/view/211 <p>The implementation of lockdown measures worldwide, aimed at preventing the spread of Covid-19, has temporarily improved air quality. This research paper aims to examine the impact of the lockdown period from March to May 2020 on the levels of four common air pollutants in 12 major cities, namely Delhi (India), Newcastle (UK), California (USA), Brescia (Italy), São Paulo (Brazil), Langfang (China), Madrid (Spain), Khon Kaen (Thailand), Santiago (Chile), Bogota (Colombia), Wellington (New Zealand), and Silivri (Turkey). The study analyzed the changes in average monthly concentrations of nitrogen dioxide (NO<sub>2</sub>), ozone (O<sub>3</sub>), and particulate matter (PM10 and PM<sub>2.5</sub>) during two phases: the pre-lockdown and lockdown phases. During the lockdown, all air pollutants except ozone exhibited a significant decrease. These results highlight the positive impact of reducing anthropogenic emissions on air quality during the Covid-19 lockdown. The researchers also used principal components analysis to examine the concentrations of NO<sub>2</sub>, O<sub>3</sub>, PM<sub>2.5</sub>, and PM10 from January 2018 to June 2020. The findings revealed that the 11 monitoring sites in the cities could be grouped into six clusters based on similar air pollution patterns. Overall, this study provides valuable insights that can inspire policymakers and stakeholders involved in air quality management to implement changes in environmental policies. By targeting pollution sources, it is possible to mitigate the harmful effects of air pollutants.</p> Ismail I Abbas Iftikhar Khan Tilak A. Ginige Amor Abdelkader Copyright (c) 2023 Ismail I Abbas, Iftikhar Khan, Tilak A. Ginige, Amor Abdelkader http://creativecommons.org/licenses/by-nc/4.0 2023-11-24 2023-11-24 5 5 264 271 Probability Graphical Model for Predicting Probability of Default For Mortgage Loans http://ijdsaa.com/index.php/welcome/article/view/210 <p>Assessment of Default risk of borrowers is important for lending institutions as it directly affects profits and losses of the firm and guides in compensating the risk by taking appropriate majors for loans having higher probability of default. Predicting probability of default using statistical and machine learning models has been a popular research topic in data science community. While different types of classification models have been proposed historically, there is scope to apply probabilistic inference to the mortgage default analysis to support decision making. Probabilistic Graphical Model (PGM) are a powerful framework for compactly encoding probability distributions over complex multivariate domains using graphical representations. Due to the high interpretability and inherent support for probabilistic inference, the PGM models have widely been used under various domains such as medical diagnosis, text, audio, video processing.</p> Trupti Wagh Jolnar Assi Ammar H Mohammed Copyright (c) 2023 Trupti Wagh, Jolnar Assi, Ammar H Mohammed http://creativecommons.org/licenses/by-nc/4.0 2023-11-13 2023-11-13 5 5 244 250 Using Supervised Machine Learning Models and Natural Language Processing for Identification of Fake News http://ijdsaa.com/index.php/welcome/article/view/209 <p class="IJASEITAbtract">Social media has gained popularity over the last decade due to its ease of access and providing large amount of information to people. In seconds, users are able to access information from social media related to politics, life-style, science and money other fields. However, data obtained from social media platforms represent a mixture of fake and real news. Fake news are in-tended to deceive people and change their attitudes and beliefs. Machine learning algorithms have shown successful in classifying real from fake news. Nonetheless when applying machine learning models in this context related to limitations in the dataset type, balance or skewness. Hence, data pre-processing is essential prior to application of machine learning models. Therefore, this work evaluated the use of supervised machine learning models with different data pre-processing approaches for classification of fake news obtained from social media platforms. Different pre-processing techniques have been applied related to feature extraction and feature selection alongside four machine learning models being logistic regression, decision trees, random forest and extreme gradient boost. The findings showed that random forest and extreme gradient boost with bi-gram feature extraction and chi-squared feature selection showed the best performance. Future work involves using the proposed model to detecting fake news in different con-text and different languages.</p> Sidarth Mohan Jolnar Assi Ammar H Mohammed Copyright (c) 2023 Sidarth Mohan, Jolnar Assi, Ammar H Mohammed http://creativecommons.org/licenses/by-nc/4.0 2023-11-09 2023-11-09 5 5 239 243 Prediction of Customer Sentiment Based on Online Reviews Using Machine Learning Algorithms http://ijdsaa.com/index.php/welcome/article/view/200 <p>Customer opinions and feedback play a pivotal role in enhancing business operations and decision-making processes. Sentiment analysis is a crucial technique used to decipher customer opinions from their feedback and thus provide valuable insights for businesses. However, analysing and understanding reviews is an intricate process and prone to be misleading if not conducted meticulously. This study aims to extract and classify customer emotions from e-commerce reviews of women’s clothing in terms of polarity of sentiment, enhancing sentiment analysis accuracy by means of machine learning (ML) classifiers. In addition, the study addresses the challenge of imbalanced data samples. Several supervised ML models, including Naïve Bayes, Random Forest, Support Vector Classifier (SVC) and Extreme Gradient Boosting (XGB), were employed for sentiment analysis. The study also attempts to deal with negations, and pre-processing steps were implemented to reduce the dimensionality and noise of the raw text. In SVC and XGB models, negation handling significantly improved the precision and recall values of minority classes. Moreover, a hybrid class balancing approach and the synthetic minority oversampling technique (SMOTE) were adopted. The findings indicate that the XGB classifier, combined with SMOTE sampling, produced the most accurate results, yielding better F1 and ROC AUC scores.</p> Chinmayee Guru Walaa Bajnaid Copyright (c) 2023 Chinmayee Guru, Walaa Bajnaid http://creativecommons.org/licenses/by-nc/4.0 2023-11-29 2023-11-29 5 5 272 279 Agrifood Firms Collaboration through Brand Orientation Behaviour http://ijdsaa.com/index.php/welcome/article/view/199 <p>This study applies signalling theory as a framework for understanding the pathways between brand orientation behaviour and supply chain collaboration. The path analytic findings based on data obtained from 343 UK-based small- and medium-sized firms in the agri-food industry suggest that a firm’s brand orientation behaviour allows it to improve its level of collaboration with its channel members, and medicating mechanism involved positive network identity, low behaviour uncertainty and social capital. These findings extend the theoretical insights on the relational view, transaction cost economics and strategic network by illustrating how signalling theory can be used to explain the impact of brand orientation behaviour on supply chain collaboration.&nbsp;</p> Isaac Ngugi Chris Chapleo Copyright (c) 2023 Isaac Ngugi, Chris Chapleo http://creativecommons.org/licenses/by-nc/4.0 2023-11-15 2023-11-15 5 5 251 263